is a consumer research company that conducts
emotional consumer research to discover the
“experience-to-emotional motive chains”
that drive consumer behavior.
We call these chains...experiEmotive®.
We find the evident AND HIDDEN emotions and feelings that move people to buy their products and services.
'HIDDEN' is key because in traditional research techniques (e.g., focus groups or traditional surveys) people often can't express (because emotions are largely unconscious) or won't express (because people are often unwilling to share their emotions) emotions that are driving their behavior.
This enables more effective "emotional marketing," particularly more emotionally engaging product designs, brand identities & positionings, advertising, and customer service experiences, if not more.