experiEmotive - Emotional Marketing - How Marketing to Emotions Affects Consumer Buying Behavior

Discovering the experiEmotive drivers of consumer behavior. Experiences -- Emotional Motives -- Behavior

Capabilities Presentation - Dawn of a New Age

A BETTER MODEL

The experiEmotive® model says that experiences initiate cognitive, emotional, and physiological processing that drives behavior; and emotions are the fuel that does the serious driving. Furthermore, it recognizes that emotions are largely unconscious .

The model is founded on a view of consumer buying behavior that is fundamentally simple, backed by research, and complete enough to allow myriad solutions for emotional marketing.

The model is better because it is based on three very important premises either not recognized or not acted on by many other researchers.

The model recognizes that…

	People have experiences that are processed cognitively, emotionally, and physiologically to produce their behavior;
	Cognitive and emotional processing is largely unconscious;
	States of feeling, particularly emotions, triggered by experiences and cognitions, are the motives that drive our most engaged behavior.

And these premises drive Better Methods and Better Results.