experiEmotive - Emotional Response Marketing - Drive Purchases by Marketing to Emotions and Motives

Discovering the experiEmotive drivers of consumer behavior. Experiences -- Emotional Motives -- Behavior

Capabilities Presentation - Dawn of a New Age

BETTER RESULTS

Because of Better Methods, experiEmotive® analytics' results are better.

	They reflect deep emotional motives for behavior;
	They are holistic and comprehensive, allowing myriad leverage points for marketing to emotions;
	They are presented in a way that isolates emotional marketing leverage points.

A key presentation device often used by experiEmotive® analytics is called experiEmotive® mapping. Reports summarize and illustrate critical insights in experiEmotive® maps via “key chains.”

Although we use several types of key chain maps, one is illustrated below.

Here is a simplistic example of a key chain shown via an experiEmotive® map. Using fictional data, the map illustrates what may drive purchase of a particular nutrition bar. (Experiences are in red, cognitions in white, emotions in yellow, and behavior in blue.) The person in this example buys Bar X because feeling aroused, loved, and worthy with a girlfriend is more valuable than the risk of feeling stupid, taken advantage of, irresponsible, or guilty.