       
|
|
EDUCATIONAL RESOURCES The following provide valuable education in the areas of emotions (including their operation as unconscious motives), emotional research, emotional marketing, and observation research. Emotions, Advertising and Consumer Choice. Flemming Hansen and Sverre Riis Christensen. Copenhagen Business School Press. 2007. Married to the Brand: Why Consumers Bond With Some Brands for Life. William J. McEwen. Gallup Press. 2005. Lovemarks: The Future Beyond Brands. Kevin Roberts. Powerhouse Books. 2004. The Marketing Power of Emotion. John O'Shaughnessy and Nicholas Jackson O' Shaughnessy. Oxford University Press. 2003. Emotions Revealed: Recognizing Faces and Feelings to Improve Communication and Emotional Life. Paul Ekman. Times Books. 2003. How Customers Think: Essential Insights Into the Mind of the Market. Gerald Zaltman. Harvard Business School Press. 2003. Memory and Emotion: The Making of Lasting Memories. James L. McGaugh. Columbia University Press. 2003. Body of Truth: Leveraging What Consumers Can't or Won't Say. Dan Hill, PhD. John Wiley & Sons, Inc. 2003. Strangers to Ourselves: Discovering the Adaptive Unconscious. Timothy D. Wilson. The Belknap Press of Harvard University Press. 2002. The Brain and the Inner World: An Introduction to the Neuroscience of Subjective Experience. Mark Solms and Oliver Turnbull. Other Press. 2002. The Illusion of Conscious Will. Daniel M. Wegner. Bradford Books. The MIT Press. 2002. Emotional Branding: The New Paradigm for Connecting Brands to People. Marc Gobé. Allworth Press. 2001. Emotional Marketing: The Hallmark Way of Winning Customers for Life. Scott Robinette and Claire Brand with Vicki Lenz. McGraw-Hill. 2001. Emotional Branding: How Successful Brands Gain the Irrational Edge. Daryl Travis. Prima Publishing. 2000. The Observational Research Handbook: Understanding How Consumers Live With Your Product. Bill Abrams. NTC Business Books. 2000. The Feeling of What Happens: Body and Emotion in the Making of Consciousness. Antonio Damasio. Harcourt, Inc. 1999. Affective Neuroscience: The Foundations of Human and Animal Emotions. Jaak Panksepp. Oxford University Press. 1998. The Emotional Brain: The Mysterious Underpinnings of Emotional Life. Joseph LeDoux. Touchstone/Simon & Schuster. 1996. The Science of Emotion: Research and Tradition in the Psychology of Emotion. Randolph R. Cornelius. Prentice-Hall, Inc. 1996. Decartes' Error: Emotion, Reason, and the Human Brain. Antonio Damasio. G.P. Putnam's Sons. 1994. |
|
 |
   |