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Free Newsletters and Articles
Free newsletters and articles written to help companies design and execute more effective emotional marketing. Contains articles with knowledge, insights, applications, and commentary from academia and experiEmotive® studies all about emotion and motivation, marketing to emotions, buying emotions, and/or buying motives (all related to consumer buying behavior).
The following are downloadable issues.
EMA Facts 10 August 08 - Moods' Effects on Consumer Behavior
EMA Facts 9 August 07 - The Interplay of Rational & Emotional Processes
EMA Facts 8 March 06 - Novelty has Neurochemical Emotional Power
EMA Facts 7 September 05 - Feeling Betrayed Can Surface from Corporate Cultures
Emotions and Feelings: Drivers of Consumer Behavior (QRCA Article, June 2005)
EMA Facts 6 June 05 - Overshadowing: Left-Brain Discussion Can Alter Perception
EMA Facts 5 February 05 - What is Your Brand's Emotional Profile?
EMA Facts 4 November 04 - Decisions are Made from the Emotional Imagination
EMA Facts 3 September 04 - Deciding vs. Purchasing Yield Different Emotions
EMA Facts 2 August 04 - Emotions are Necessary for Decision-Making
EMA Facts 1 July 04 - Emotions Signal Met or Violated Needs
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