experiEmotive® (pronounced ex - peer' - e - mo' - tiv) links the words “experiences” and “emotional motives” in the company name because they represent critical elements that ultimately explain why people do what they do (particularly related to consumer buying behavior).
The experiEmotive® model says that experiences initiate largely unconscious cognitive, emotional, and physiological processing that drives behavior; and emotions are the fuel that does the serious driving. We call these “experience-to-emotional motive chains” … experiEmotive.
Discovering experiEmotive drivers inspires emotional marketing that drives more engaged consumer responses. These are responses that – because they are emotional – arrive faster and stay longer. After all...isn't this the kind of behavior marketers want?