A common and important question is “How is experiEmotive® analytics different?”
First, we are different because we focus on and conduct emotional research. Not all consumer/market research companies are that focused.
Beyond that - because different may not always be better - we like to answer that question by describing how we are better.
There are three basic ways experiEmotive® analytics is better in discovering buying emotions and buying motives:
- A Better Model
- Better Methods
- Better Results
In addition, these differences are skillfully delivered by our CEO (Chief Emotive Officer) Paul Conner, a seasoned researcher who has been studying consumer buying behavior since 1982.