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WHAT MAKES US DIFFERENT? A common and important question is “How is experiEmotive® analytics different?” First, we are different because we focus on and conduct emotional research. Not all consumer/market research companies are that focused. Beyond that - because different may not always be better - we like to answer that question by describing how we are better. There are three basic ways experiEmotive® analytics is better in discovering the emotional motives behind why people buy what they buy: 1) Better Model 2) Better Methods 3) Better Results In addition, these differences are skillfully delivered by our CEO (Chief Emotive Officer) Paul Conner, a seasoned researcher who has been studying consumer buying behavior since 1982. |
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