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WHO IS EXPERIEMOTIVE?
PAUL CONNER IS A CONSUMER RESEARCH SPECIALIST who, since 1982, has served many industries including Cable Television and Broadband (Internet) Service, Advertising, Packaged Goods, Restaurants, Telecommunications, and Health Care. His primary strengths include creative, insightful design and analysis; diligence; and excellent communication and presentation skills.
Although throughout his career, he has had experience with a wide variety of research types (e.g., Advertising Research, Idea Generation, New Product Development, Customer Satisfaction, Segmentation, Concept/Product Testing, Positioning, Brand Personality Research) and although he has expertise with a wide variety of data collection techniques (e.g., Focus Groups, One-on-One Interviews, Telephone Surveys, Mail Surveys, Mall Intercepts, Online Surveys, Naturalistic Observation), in 2003, out of his academic background in psychology (i.e., Master's Degree in Social Psychology), and out of his frustration with research techniques that do not intimately understand people as consumers, his focus has turned to the study of the deeper psychological and emotional motives of consumer behavior.
Additionally, experiEmotive® analytics consists of a number of highly qualified independent associates (many at the Ph.D. level) highly skilled in techniques that effectively assess emotions and feelings (including unconscious emotions and feelings).
Mr. Conner's past positions include…
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Vice President of Market Research for Charter Communications – 1998-2002.
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Founder and President of Applimation (a Market Research Services Company) – 1992-1998.
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He has also held research positions at DMB&B Advertising, Ralston Purina, and MARC. |
Three of his prominent accomplishments include…
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The AIM Process™ - Developed and instituted this systematic, stepwise procedure for designing primary research projects that improve their actionability.
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Essence: Brand Personality Research Process - Developed and effectively marketed Essence, a research procedure for measuring brand personalities. Noted by Burger King as uniquely impressive enough to get them and McDonald's to co-sponsor a study.
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The Seven COs of Customer Satisfaction - Developed a comprehensive hierarchy for achieving customer satisfaction based on seven areas of customer complaints. |
Furthermore, Paul Conner is trained and certified in hypnosis by the American Board of Hypnotherapy which allows him to skillfully explore the emotional motives behind consumer buying behavior.
To contact Paul Conner, call, e-mail, or write…
Paul Conner
CEO (Chief Emotive Officer)
experiEmotive® analytics
5862 Delor Street
St. Louis, MO 63109
314.752.0564
pconner@experiEmotive.com
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